Interweaving

Carpets, carpets, carpets. Morocco is sure not in a shortage of floor coverings. Carpets galore, colors, patterns, wool and more. There are so many carpets to choose from in this country that it is hard not to associate Morocco with their carpets. I would even go so far as to say the country has enough rugs to swathe the Great Wall of China. The market is so heavily saturated that there seems to be no room to infiltrate the booming trade unless your product goes above the norm.
In Zaouiat we also make carpets but carpets of a particular variety. Women typically recycle old sweaters and unwind them into balls of yarn and weave them into home décor. Due to this, the rugs appear aged and the colors generally would not appeal to the general public, unless of course you are a backpacking, antique collecting daughter of a hippy. Carpets are also difficult for tourists to take with them and tend to be on the more expensive side of gifts to bring home. To be prepared to enter the market with our product many improvements and financial investments would have to take part. This did not appear to me to be a good option with the competitive market in which we are a part of. What about new ideas, new projects, something that is not easily found, something we already have the knowledge and materials to create?
I held a meeting with the interested women of Zaouiat to do a rough market assessment. In Zaouiat we do not have a shortage of sheep or knowledge of natural dyes and wool spinning. We also live in a cold climate and the town nearby attracts many winter tourists who frequent the ski slopes in the vicinity. Surprisingly however, winter wear is not easily available and what is available are products from Spain or France. Almost all women know how to knit or crochet. Putting these factors together we have now decided to delve into the creation of a new line of winter wear via knitting and crochet utilizing local wool when possible. Women seem excited and we have begun knitting and crochet classes. I gave one of my knitted caps to my neighbor and within a few days she had replicated it to a T. I feel that this will be a promising activity and even if we do not make a large profit women will be able to suit up their children in homemade warmth which in the end would save money for the family. It is encouraging to see women creating already just after one workshop. Many who missed our previous meetings have even approached me in interest. As long as the ball keeps rolling and interests hold this could be a very promising activity. This summer will hopefully be spent in the stage of creativity and production which should be ready for a new line in late fall or early winter.
It has even inspired me to delve into the world of crafts farther than I previously would be comfortable to admit. Researching knitting and crochet patterns has brought to my attention just how large the underground scene of young knitters is these days. Many people it seems are still getting their knit on with group gatherings of stitching and bitching as they say. Using local products will also hopefully boost the value of our product to the market which I hope is becoming more conscious of product origin. So as you read this we are getting our knit on.